A clearer choice
10Homes vs Foxtons in London
10Homes offers a named agent with no more than ten live homes. Foxtons offers a London branch network and a seller dashboard. Here is how the two services compare in practice.
| What to compare | 10Homes | Foxtons |
|---|---|---|
| Agent workload | A maximum of ten live homes per agent, with a named agent responsible for your sale. | A London branch network. The sales pages reviewed do not state a ten-home limit per agent. |
| Photography and floorplans | Photography and film are shot and edited in-house, including vertical films. Chapter films and dedicated property websites are available on selected homes; your proposal confirms the package. | Professional photography and floorplans are advertised as part of the sales service. |
| Property films and dedicated websites | Property films, chapter films and dedicated property websites are demonstrated on our How We Work page. The proposal confirms what is included. | The sales pages reviewed describe photography and floorplans, but do not specify a dedicated website for each home. |
| Seeing interest, viewings and offers | Your named agent is your contact for viewing feedback, offers and the next steps. | My Foxtons provides viewing and offer management, buyer feedback and notifications. |
| Online marketing reports | Discuss campaign performance and next steps directly with your agent. | My Foxtons tracks interest and marketing activity on Foxtons, Rightmove and Zoopla. |
| London contact | Kafaya Lawal leads our London service. Coverage and availability are confirmed for your address. | A branch-based London service; the seller page advertises 60 London branches. |
| Fees and contract | £0 upfront. Your written proposal confirms the sales fee, VAT, payment timing, cancellation and notice terms before instruction. | No single commission rate is quoted on the seller pages reviewed. Obtain the branch's fee and agency terms before comparing total cost. |
Published by 10Homes. We are not affiliated with Foxtons. Services vary by property and agreement; this is not a claim that one agent guarantees a better price or a faster sale. Sources checked 21 October 2026: Foxtons — Sell your home (foxtons.co.uk/sell) and My Foxtons for Sellers (foxtons.co.uk/myfoxtons/sellers). 10Homes: How We Work and current agent profiles. A feature not stated on a reviewed page may still be available; it is not marked as unavailable.
Start with the plan for your home
For a home in Battersea, Chelsea, Clapham, Fulham, Hampstead and Islington, ask about the likely buyer, presentation, asking price and viewing arrangements. A lower fee alone does not show which proposal suits your property. Confirm local agent availability before instructing us.
Your next step
A free valuation and a conversation about the right plan for your home. There is no obligation to instruct us.